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At NEL, we’re driven by a singular passion: transforming the checkout experience into something extraordinary. Since 2012, our Singapore-based team has been pioneering reliable and intuitive Point of Sale (POS) solutions, helping businesses of all sizes—from bustling retail chains to cozy corner shops—deliver seamless and memorable interactions.
We believe the checkout counter is more than a place to pay—it’s a stage for connection. For customers, it’s the grand finale of their shopping journey, where ease and efficiency leave them smiling and eager to return. For service providers, it’s about tools that don’t just work but inspire, making every transaction a pleasure to handle and setting the tone for exceptional service.
With nearly a decade of experience spanning multinational environments, NEL has built a reputation as a dependable partner, committed to understanding the unique challenges of each industry we serve. Be it retail, hospitality, healthcare, or education, we bring a personal touch to every project, ensuring that our solutions elevate not just transactions but experiences.
At NEL, it’s not just about technology—it’s about making every moment count, creating connections that matter, and helping businesses leave lasting impressions.
Because at the end of the day, it’s not just about getting the job done; it’s about doing it with heart.
When our products are designed the priority is given to the performance. The particular product should perform well in the area for which it is designed, irrespective of all the other features available.
A high-performing product backed with reliability needs one more aspect to reach today's business. It is the stylish appearance. We at NEL are cautious not to become too fancy but to be classy and easily blend with its surroundings by adding a touch of glamour.
It doesn’t matter how well a product performs if it starts failing continuously. That is where the importance of reliability comes to play. Good performance should be backed with reliability for a smooth operation.
We understand that one of the key deterrents of a prospective customer is the price factor. At NEL have taken a policy decision to make our products more affordable by practicing a customer-friendly pricing strategy to deliver the highest value for your money.
With all of the above we at NEL promise to deliver you a robust product.
A mash-up of creative freedom with POS technology in mind. It was groundbreaking. It was liberating and empowering and thrilling. Wherever we are, whatever we’re working on, however, we achieve a new breakthrough: everything starts with a daring new idea. and NEL was born in 2012.
Our strategy is focused on our goal of delivering sustainable, long-term success. Success not only for our company and our shareholders, but for every stakeholder and every person we interact with.
Over the years …. We’re able to keep us ahead of the curve – and our competitors – across every aspect of our business, because of our ingrained commitment to innovation and unrivaled ability to understand changing consumer preferences and trends. today…… It’s has enabled us to become a desired brand.